Before entering the Growth Hacking environment
By José Ignacio Blavi
Before going into hacking, know the following:
1. Who are your customers, be VERY targeted.
The most you understand, and narrow your targeted demographics, SPECIALLY your psychographics, the most amazing.
2. How you reach the customers; which channels you use.
But this is not what you want to want, but what channels THEY ACTUALLY use.
3. Think outside the box.
Don’t look at the most popular channels. These channels get saturated really fast, leaving you to compete with all of what you can avoid in other places or forms. Most will go to the same channels, Adwords, or similar. But there are cost effective (cheaper) channels, some almost free to move your “content”. Sometimes payed ads in the “normal” platforms are not viable, nor the best solution.
Integrating referrals within the purchasing process is elemental: such as adding a discount or a promo, for sending referral to friends is a great hack.