The 6 cores of Growth Hacking: From product to awareness, and back.
By José Ignacio Blavi February, 2021.
Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation.
The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service, through all the means possible, a growth marketer or a growth hacker team focuses on the full customer journey…
Will the user engage with the website”
Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit?
Will they come back and use your product again? Or buy again?
What pricing strategies can we experiment with? What can we upsell or cross-sell?
So what is growth hacking and data driven marketing? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code..
Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages.
Once they’ve assured a steady flow of customers, enough to start running experiments
Marketing campaigns and gut driven decisions have been replaced with data driven experiments.
Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation.
BOOK YOUR NEXT EPIC EXPERIENCE & SEE YOU OUT THERE!
Touching minds, and waking souls, through amazing travel experiences.